Improve the Conversation About Your Brand Online

web 2.0

With the proliferation of Web 2.0, brands no longer have complete control over their message anymore. Scary? A little. But also exciting. Why? Because it’s not just the corporation speaking for its products and services; it’s also the consumer. Now, “everyone can create and shape the message,” says Darlene Ficther, author of this this insightful article, “Seven Strategies for Marketing in a Web 2.0 World.”

Seven Strategies for Marketing in a Web 2.0 World

Web is more fluid than print. We don’t live in a black and white world anymore. So what can we do to color our brand in a more positive light given the subjectivity online and all the factors that influence the way the World Wide Web views us? Simply listen and observe. Hear what your customers are saying about your products and customer service on your social media pages. You will be surprised what you find out. You are building tools for them to interact, but in turn, you are receiving some valuable insider consumer marketing behavior.

More People Own a Cellphone than a Toothbrush

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Erik Qualman, author of “Socialnomics” has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers. Check it out:

How do you incorporate social media and more importantly, mobile media into your marketing? With more than 50 percent of the population being under 30, its important to understand the technological sophistication of your consumers today.