Why Every Brand Should Have A Blog


Not sure if your company needs a blog? It does. Unsure what kind of content you should be writing for your prospective audience? Here’s a great example I just came across from one of my favorite brands, Free People. There’s no exact science to blogging, but that’s what makes it beautiful, because it’s creative. Free People writes about the creative process behind their spring campaign, how their designers came to create all the colorful spring fashions you see out at Nordstroms now.

Free People Blog: Growing Wild

The best thing about blogging is that content can be as creative as you want it to be. Reading the Free People blog post feels poetic, like I’m reading a Robert Frost poem, not an indirect advertisement for Free People’s Spring Collection.

Need help with your own blogging initiatives? Contact me today!

Improve the Conversation About Your Brand Online

web 2.0

With the proliferation of Web 2.0, brands no longer have complete control over their message anymore. Scary? A little. But also exciting. Why? Because it’s not just the corporation speaking for its products and services; it’s also the consumer. Now, “everyone can create and shape the message,” says Darlene Ficther, author of this this insightful article, “Seven Strategies for Marketing in a Web 2.0 World.”

Seven Strategies for Marketing in a Web 2.0 World

Web is more fluid than print. We don’t live in a black and white world anymore. So what can we do to color our brand in a more positive light given the subjectivity online and all the factors that influence the way the World Wide Web views us? Simply listen and observe. Hear what your customers are saying about your products and customer service on your social media pages. You will be surprised what you find out. You are building tools for them to interact, but in turn, you are receiving some valuable insider consumer marketing behavior.

Ignite Your Marketing Success with Twitter

“It’s no longer B2B or B2C marketing; it’s H2H: Human to Human.”

 “Let your passion and personality shine through”

Event Details

To help you leverage Twitter’s full potential, join @HootSuite and @TwitterSmallBiz as we live stream our panel discussion called “Ignite Your Marketing Success on Twitter”.
Featuring speakers from Evernote, the San Francisco Ballet, and Docusign. Our panel of experts will be sharing their tips and marketing tactics to help you create effective Twitter campaigns.
The discussion will also be unfolding on Twitter, where you can participate using the hashtag #IgniteMktgSuccess and mentioning @TwitterSmallBiz and @HootSuite.

Watch the Presentation Now